Is Color Switch the new Flappy Bird? Here’s why it’s gaining popularity and fast

Simple as it was, Flappy Bird swiftly conquered the mobile gaming world a few years back and a new title with the same packaging is looking to replicate the same feat. Color Switch is currently the reason millions of smartphone and tablet users are tapping away for extended hours, a new report said.

The Color Switch data, so far, is nothing short of impressive, according to Venture Beat. As of late January, the game runs on over 15 million mobile devices and Apple has listed Color Switch as the number one application on iOS, which is true in the United States and 24 more countries.

Over at Google Play, Color Switch occupies the number five slot and is steadily gaining ground. Venture Beat said that the game immediately reminds of the Flappy Bird phenomenon for two reasons - Color Switch is simple and addictive and gamers can't get enough.

Australian app developer Fortafy Games said that the present Color Switch version boasts of 100 plus game levels but fans are asking for more and the company is only happy to oblige. The scramble is on to keep the excitement flowing, Fortafy Games co-founder Zeb Jaffer said.

"We are grateful it has done so well, and now it's a great challenge to keep people happy," Jaffer was reported by Venture Beat as saying.

The upcoming Color Switch contents will certainly not veer away from the winning formula - simple but extremely challenging gameplay. In order to advance and experience the higher levels, gamers need to summon the same skill required when the Flappy Bird craze was still on.

And it helps too that Color Switch is laced with funky music and dazzling colors at the same time, Venture Beat said. But the real draw is "it's also easy to play in a short time, over and over again," the report added.

But will Color Switch meet the same fate of the Flappy Bird, which shot up too quick and gone too soon?