• Copyright infringement is known rampant in China.

Copyright infringement is known rampant in China. (Photo : Reuters)

A strategic alliance was arranged in Beijing for the obliteration of copyright infringement and counterfeiting to promote the improvement of the protection of intellectual property rights.

Counterfeiting is a criminal offense that involves the act of copying or imitating a thing, such as a document or money, with the intention of being bona fide and real for the sake of deception. Infringement, on the other hand, is the utilization of a person's works who holds exclusive rights bound by the law without due permissions.

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More than 100 members of the China Anti-Infringement and Anti-Counterfeiting Innovation Strategic Alliance, a non-governmental agency, called out for the modernization of file/data sharing, a social common management mechanism, and a civilian surveillance system for the protection of the intellectual property rights.

In an era that relies heavily on the use of the Internet, intellectual property rights infringement needs a public service platform on large data analysis and sharing of information, according to the director of the alliance, Hong Yunfeng.

The organization is passionate about the building of a just business environment and creating a better image globally for Chinese establishments and products, he said.

Several members of the alliance include companies such as Xiaomi Inc., a Chinese smartphone manufacturer, and Alibaba, a big name in the world of e-commerce, as well as universities and industry associations.

A statement made by the anti-counterfeiting manager of Xiaomi Inc., Liu Yanxia, said that "with the popularity of our products, there are more and more counterfeit cellphones."

Liu mentioned that she is hoping that the alliance would serve to protect the rights of the establishments along with their resources.

According to China's leading division for nationwide operations against intellectual property rights infringement, Chinese authorities dealt with more than 110,000 cases of intellectual property rights infringement in first three quarters of the previous year.

This 2015, special campaigns will proceed underway to demolish intellectual property rights infringement and counterfeiting in the growing e-commerce sector and in rural areas where the forces of law enforcement is loose, according to deputy head Chai Haitao.