Apple (Photo : Reuters)
Apple's sales skyrocketed on the last quarter of 2014 which boost their figures overtaking Google Android by a hair, a first in the last three years.
According to WPP's market research, the success sales of the new iPhone 6 have helped the tech giant to increase their sales. The sales effects of the iPhone 6 smart phones were easily seen in the US market and the global market as well, according to Tom's Hardware.
"While the success of the iPhone 6 and 6 Plus is unprecedented, this quarter's performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market," explained by Carolina Milanesi, Chief of research at Kantar Worldpanel ComTech.
Android took a hit of 3.8 percent year-on-year but falling to 66.1 percent, while iOS grew by 6.2 percent in points, due to the UK market which saw the iOS increase its sales by 13.1 percentage points compared to the earlier years. Samsung, Sony, and LG lost in the market the previous year, ZDNet reported.
However, Android did a good share on sales in Italy, which is the only European market where Android grew. The wider direct channel and the strong pre-pay market with value for money subscriptions appeals to the Italian public.
The iPhone 6 and iPhone 6 Plus were the best gifts during the holiday season which lifted the sales of the tech giant before 2014 ended. Next top best was Samsung's Android KitKat Galaxy S5.
