• The 72nd Venice Film Festival

The 72nd Venice Film Festival (Photo : Getty Images)

The Italian National Association of Cinematographic Audiovisual Multimedia Industries (ANICA) announced that the Venice Film Festival will launch an event called "Focus on China."

The event aims to promote movies, culture and trade between China and Italy. Roberto Stabile, Head of International Department & Events at ANICA said that the two countries will deepen ties through the event.

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He said: "Under the guidance of various Italian government agencies and organizations, like Italian Ministry of Cultural Heritage and Activities and Tourism, Italian Trade Agency, and La Biennale, the umbrella organization committee of Venice Film Festival, we will organize an official event called 'Focus on China'. We hope that this event can further promote Sino-Italian and Sino-European interaction in the field of movies, culture, and trade."

The 73rd Venice Film Festival will be held from Aug. 31 to Sept. 10. This festival is referred to the "father of all festivals." It was founded in 1938.

It belongs to the big thee worldwide festivals. The other two are the Cannes Film Festival and the Berlin International Film Festival.

According to Stabile, the Venice Film Festival, through the years have promoted innovations in the film industry.

 "It is like a still pool: on the surface itseems to be very calm, but actually flowing water is poured into it every day; the old iscontinuously replaced with the new," he explained.

"The Venice Film Festival has a long history and solidtraditions, and within this characteristic framework it is able to explore new ways and room to go forward," he elaborated.

The film festival is part of the International Exhibition of Cinematographic Art of the Venice Biennale.