• Whatever the brand Sony introduces as a flagship device, expect a major announcement by Sony this coming Sept. 1 at the IFA press conference.

Whatever the brand Sony introduces as a flagship device, expect a major announcement by Sony this coming Sept. 1 at the IFA press conference. (Photo : YouTube)

As eletronics giant Apple is hinting impressive specification of its upcoming iPhone 7, reports are now circulating that Sony's new flasgship phone will edge other excellent phones in the market.

The company's new device is called Sony Xperia XR, which is suspected to replace the company's current offering, the Sony Xperia X. The latest device's line includes Xperia X, Xperia XA, Xperia XA Ultra and the flagship smartphone named Xperia X Performance. It was in recent reports when several leaked photos of a new member of the Xperia X family revealed the surfacing of Xperia XR, according to MobiPicker.

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By tracing the trend of Sony's recent product line release, it could be speculated that Sony seems to be ditching its "Z" line in favor for the Xperia X brand range. In the last Mobile World Congress, Sony announced three new phones, all of them from the X line; the Xperia, Xperia XA, and the Xperia X Performance, based on Tech Plz report. The Xperia XA Ultra then followed later on.

The purported Xperia XR smartphone has a model number of F8331 and is believed to be sporting a 146.4 x 71.9 x 81.9 mm size. More so, it will be larger, wider and thinner than the Xperia X Performance that measures 143.7 x 70.4 x 8.7 mm.

Rumors indicate that the Sony Xperia XR will packed with a 5.1-inch display, supporting full HD resolution of 1920 x 1080 pixels. The phone is also equipped with a Qualcomm Snapdragon 820 chipset, 32GB of RAM and a 23MP main camera that will come with features like dual LED flash and 4K shooting support. The selfie shooter of the phone will also carry support for 4K video shooting.

Leaked specs of the upcoming Sony flagship show that it will have a USB Type-C port on its bottom side and runs Android 6.0 Marshmallow that most probably be upgradable to Android 7.0 Nougat.

Whatever the brand Sony introduces as a flagship device, expect a major announcement by Sony this coming Sept. 1 at the IFA press conference. Reports confirm that a new Sony Flagship will surface in IFA and will be probably called Xperia X2 or XR. The Z6 is unlikely to arrive this year.