iPhone 6 phone at Fifth Avenue Apple Store in Manhattan, New York (Photo : Reuters)
China has become the largest market of Apple's iPhone, as indicated by the company's recent earnings report.
As such, analysts believe that the next products of the tech-giant would be more tailored to the taste and preference of its Chinese market, especially the products' design.
According to analysts, Apple's courting of China might have begun even before the figures showed China represents the bigger payday for the company.
Having a gold iPhone 5s is seen as a start of courting. The color variant would not have impressed the U.S. market as much it would the Chinese market. The gold version is carried over to the next generation of iPhones, the 6 and the 6 Plus as well as the iPads.
The two bigger-sized iPhones are also seen as a method for Apple to balance the interests of its U.S. and Chinese/Asian market. While American consumers are starting to demand for bigger-sized phones, the XL version that is the iPhone 6 Plus is said to be geared toward the demand of the Chinese market, while the iPhone 6 is for the U.S. consumers.
After the simultaneous release of iPhone 5c and 5s, Apple followed it up with the dual launching of the 6 and the 6 Plus. This strategy of launching two phones at the same time is also seen as the company's way of balancing the interests of the Chinese market with its home market.
Analysts expect that Apple would not go back to its traditional practice of releasing only one iPhone yearly any time soon.
Analysts expect that Apple has no choice but to release a cheap iPhone. The company still refuses to do so now; the closest it was willing to go was the iPhone 5C, less expensive but not cheap either. However, to tap into the Chinese market even more and grow bigger in this market, it might be forced to do so.
