• 'The Walking Dead' Season 7 trailer will be unveiled during the show's upcoming panel at the San Diego Comic Con.

'The Walking Dead' Season 7 trailer will be unveiled during the show's upcoming panel at the San Diego Comic Con. (Photo : Getty Images for AMC/Jesse Grant)

After the release of the first full trailer for "The Walking Dead" Season 7 at San Diego Comic Con this year, anticipation for the show has rarely been so intense but in the latest trailer Negan threatens, which gives the first look at what life will be like under his rule.

AMC's flagship, zombie-fueled program will return with seventh season featuring Negan's rule - as seen in the latest trailer he says, "There are rules." He threatens in the clip saying: "You earn what you take. You should know this is the only way." 

Like Us on Facebook

The most anticipated show will depict a tragically gory death that awaits at least one of the TWD characters those became highly admired by the viewers. As in this preview it shows how things will go after the awaited moment, as per Collider.

"Whatever you had going for you, that's over. The thing is, I am everywhere," he says. In the trailer, Negan breaks down what the world under his command will look like for the survivors of his regime.

In a discussion with E! News, the executive producer Gale Ann Hurd told that she thinks Negan is the ultimate villain. "He's been the ultimate villain in the comic book, and I think Jeffrey Dean Morgan is bringing him to life the way that I imagined because he is larger than life, he is charismatic, and he really enjoys what he does. He doesn't seem to have much of a conscience about it, and that's the kind of person we haven't seen before," she revealed. "Everyone else had a justification that they were reasoning as to why they did what they did, some of the evil things. They always had an excuse. Well, Negan rules."

She added it is Negan's world now and all the characters would be living in it. Doesn't sound too promising for Rick Grimes and co.'s chances of making it out alive.

"The Walking Dead" premieres Sunday, Oct. 23 at 9 p.m. on AMC.

Watch "The Walking Dead" season 7 promo 2