Niantic continues to profit from "Pokemon Go" racking in an estimated $2 million in revenue despite a smaller active player base. (Photo : Getty Images/Mike Coppola)
“Pokemon Go” continues to drive in the money for Niantic with estimated earnings reportedly pegged at around $2 million. The figures are expected to improve once Niantic rolls out its new set of features for the augmented reality game.
According to NewZoo, “Pokemon Go’s” earnings may no longer be as big as the $16 million in daily revenue it enjoyed when the game launched in July. As mentioned in a previous post here in Yibada, Niantic has hardly done anything yet which renders a positive outlook for the augmented reality game
When the number of active players started to go down in July, critics dished that the game may have already reached its peak. Niantic started to implement game bans on players who used third-party apps on “Pokemon Go”, something that was against the company’s terms of service.
Apparently all that was a temporary setback for Niantic with “Pokemon Go” still getting its large chunk of downloads. In fact, the game reached the 500 million download plateau in September despite having only meager enhancements, Game Spot reported.
Additionally, it should be noted that Niantic continues to cover more ground as it tries to work on releasing “Pokemon Go” in regions like China and South Korea. Issues with Google Services for the two regions have reportedly stalled the release of the hit augmented reality game for now but the rewards are daunting once Niantic is able to address this issue.
Aside from expansion, Niantic has yet to release the big updates for “Pokemon Go” which may likely occur in 2017. This is with reference to the anticipated Gen 2 release where new features such as ‘Trading’ and ‘Gym Battles’ will reportedly be included.
On the business side, the breakthrough of “Pokemon Go” also offers Google better insights and data which it can eventually use on its location-based advertising and strategy. The fact that kids are now spending more time outdoors is a bonus in itself, paving the way for more solutions for the search engine giant.
The video covers the remarkable run of Niantic for its hit augmented reality game “Pokemon Go”.
