• Google map on Apple's iPhone

Google map on Apple's iPhone (Photo : Getty images/Justin Sullivan)

Google updated its Motion Stills app for iOS that naturally improves Live Photos taken with iPhones and one model of iPad.

Venture Beat reported that it's now possible to build cinemagraphs that freeze the areas of an image that aren't moving while allowing for the mobility of the key action. It's identical to what Microsoft offers in its Pix camera app for iOS. Yet it's more than just stabilization. It's surely more than that what users get out of the box with the Camera app on users iOS device.

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 "After freezing the background into a still photo, we analyze our result to optimize for the perfect loop transition. By considering a range of start and end frames, we build a matrix of transition scores between frame pairs," Matthias Grundmann, Google research scientist and Ken Conley, staff software engineer wrote in a blog post.

 "A significant minimum in this matrix reflects the perfect transition, resulting in an endless loop of motion stillness."

Photos are an orbit of memories and memories are never still. Motion Stills is a pilot from Google that enables Live Photos back to life with much advanced stabilization and rendering. This in fact turns photos into GIFs that loop forever or edit these together into epic movies.

The Verge reported that Google is adding even more features to Motion Stills that further improve the toolset. The app now offers the ability to add "motion text" to an image that can track and move along with motion in the photo.

Further Motion Still create cinemagraphics. By using machine learning to analyse the imported Live Photo, Google's app can freeze the background and bring a non-stopping looping transition of motion.

Looping has become more popular with the rise (and fall) of Twitter's six-second Vine and the emergence of Hyperlapse from Microsoft and Facebook-owned Instagram.

Motion Stills also allow access to add text to clips created in the app and the feature of customization of size, typeface and location of text are also enabled.

 "With Motion Text, you can easily position text anywhere over your video to get the exact result you want," Grundmann and Conley say.