• Europe will focus on China's travel and tourism industry on ITB China 2017 trade show.

Europe will focus on China's travel and tourism industry on ITB China 2017 trade show. (Photo : Getty Images)

Europe is China's ultimate destination for ITB China 2017, a travel trade fair, which will run for three days, commencing on May 10, 2017.

The travel trade show will exclusively concentrate on Chinese travel industry, targeting solely the Chinese travel market, ITB China posted on its website.

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An agreement on the three-day business-related travel trade has already been signed by ITB China's General Manager, David Axiotis, and European Travel Commission's Executive Director Eduardo Santander on Jan. 31, making Europe as ITB's official partner.

"We are delighted to announce Europe as the first ever partner destination for ITB China," said Axiotis as quoted by e-Turbo News.

"China is the driving force for growth in outbound trips, and Europe as a continent remains a dream destination for many Chinese tourists," the general manager added.

Europe, being ITB China's partner, is helpful in gaining better understanding of Chinese tourists' needs during the latter's visit in European Tourism Community, according to ITB. And this is especially true in light of the upcoming EU-China Tourism Year in 2018.

The Europe-China agreement for travel trade in May may spell potential for strengthened relations between the two countries, which have been partners in trade for a few years.

A report from Xinhua said that the European Union is the largest partner of China in trading, while China is the second largest partner of Europe.

"It is only through deeper cooperation with the Chinese authorities and the support and commitment of the European tourism sector to engage in joint public-private marketing initiatives, like this partnership with ITB China that Europe will succeed in fostering sustainable tourism growth from China," Santander said as reported.

The rapid economic growth in China reportedly works to Europe's advantage as it consequentially grows Europe's own economy as well.

Factors such as increased protectionism and bleak relations with other world leaders might weaken Europe's economy, a report said. But with stronger China-EU trade relations, Europe will reap massive benefits.