China's Acorn International is taking steps to combat piracy to make the country more conducive for foreign businesses. (Photo : Getty Images)
Chinese marketing and branding firm Acorn International scored an important victory in its trademark infringement lawsuit against Taian Deang Trading. The firm received the final ruling in its favor from the Beijing Xicheng People's Court.
The court found Taian Deang Trading guilty of infringing Acorn International's trademark for its line of Suyumei BBJ products.
That serves as another successful example of Acorn International's mission to go against trademark piracy in China to boost support for its own brands and for its licensed international brands.
Acorn International is reputed for its relentless push to clamp down on intellectual property violators through the exhaustion of legal means, per PR News Wire.
As a conduit for foreign firms looking to do business in China, Acorn International banks on brand protection to build a reputation of reliability.
With such at the center of Acorn International's concept of competency, the firm, through its IP & Brand Protection Unit, continues to go after trademark-infringing counterfeiters, specifically in e-commerce channels where several pirates tend to distribute counterfeit goods to both local and foreign buyers.
Said initiative by Acorn International aims to strengthen the performance of its product portfolio, which includes both proprietary and third-party brand products.
Acorn International distributes all its products through its various distribution channels: e-commerce, direct sales, and other nationwide networks.
Acorn International President Jacob A. Fisch avows that his firm will continue to stand by its commitment against the proliferation of pirated goods in China to cleanse its reputation of trademark-infringing activities, making his firm a more reliable partner of foreign brands investing in China.
Fisch also applauded Acorn International's IP & Brand Protection Unit's efforts to curbing piracy, with the court victory set to uphold the firm's commitment against the dire effects of trademark-infringing counterfeiters on the sales and market share of legitimate competitors.
