• A couple write on a heart-shaped sticker at a shopping mall on Valentine's Day in Beijing.

A couple write on a heart-shaped sticker at a shopping mall on Valentine's Day in Beijing. (Photo : Getty Images)

High-end hotels recorded a surge when it comes to the sales of their rooms as Valentine's Day approaches. Chinese couples prefer to spend more this Valentine's Day, making the demand for budget hotels lower.

According to a report by Ctrip International Ltd., China's leading online travel agency, Chinese people who were born in the 1990s account for nearly half of the total hotel orders for Valentine's Day this year. This showed an increase Year-over-year.

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In addition to hotel rooms in major cities that have been constantly in demand, orders for Valentine's Day hotel rooms surged significantly in some third-tier and fourth-tier cities.

The report indicated that smaller cities such as Yangzhou, Wenzhou and Weihai saw an 80 percent increase in the orders of rooms for Valentine's Day compared to last year.

Chen Xiaotian, the director of business development of the accommodation business at Ctrip, said: "Valentine's Day this year falls on a working day. That's why many lovers chose to spend their sweet time in hotels instead of going traveling."

"The price drop in hotel rooms after the Lantern Festival led to the surge in reservations for Valentine's Day," he added

There is also an increase in the number of parents choosing to take their children traveling this year. It is a perfect time as well, as young children are still on their winter vacation.

Warm and coastal cities are among the popular destinations in the country this Valentine's Day. Coastal cities such as Shenzhen, Kunming, Guangzhou, Hangzhou, Sanya and Haikou have already welcomed a greater number of tourists.

Southeast Asian locations such as Bangkok, Phuket and Singapore were favorite destinations for lovers when it comes to overseas travel.

According to Ctrip, the top hotel booking cities in the country are Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou, Nanjing, Shenzhen, Tianjin, Xiamen and Wuhan.