The new study from Facebook Research shows that more people uses the e-laugh expression "haha" as compared to "hehe," "lol," and emoji. (Photo : Reuters)
The growth rate of Facebook users has increased by thirteen percent in the second quarter of this year, making it almost 1.5-billion active Facebook users at present.
In a report by the Wall Street Journal, it was cited that the growth rate of Facebook users this second quarter was higher compared to the twelve percent growth of the same period of last year. This makes Facebook's market value for the past two months to USD50-billion.
This, however, caused some concerns in the operational expenses of Facebook. With its rising expenses, its operational margin decreased to thirty one percent from forty-eight percent. Its number of employees has also increased 52 percent annually.
According to Investor's Business Daily, Facebook's turnout was not that strong in the recent quarter. Rosenblatt Securities analyst Martin Pyykkonen said, "Facebook turned in a strong quarter but it was not a blowout. The fundamental numbers were right in line and in a solid range. It is everything you want Facebook to be delivering."
Also, Facebook is making more efforts in the competitive world of online social media especially with strong competitors such as Google and Amazon. Facebook CEO Mark Zuckerberg said, "Engagement across our family of application keeps growing and we remain focused on improving the quality of our services."
Meanwhile, Facebook has continued to gain millions of followers and users worldwide. It has also been the most preferred venue for advertisers and audio-visual propaganda.
Aside from its main homepage, it has also linked with several other online social networking sites. Facebook has around 300-million active users in its Instagram link, 800-million in WhatsApp platform, and 700-million in Messenger network.
