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The Roll app locates best photos on iOS phone’s camera roll

| May 14, 2016 11:40 PM EDT

The Roll App

A new iOS app called The Roll helps to sort through thousands of photos on a smartphone to pick the best ones to share through social media and email. EyeEm's mobile app analyzes an Apple phone's Camera Roll, and uses camera vision to tag images and rank them based on the quality of the photographs.   

EyeEm CEO Florian Meissner shares that the function of The Roll is to replace a smartphone's camera roll, according to Tech Crunch. It solves a problem Apple has been working on for years.

The standard iOS camera roll tries to group images based on date and geolocation. Meanwhile, The Roll factors in the date and location of the photos but also uses computer vision to evaluate and tag photos so it is easy to search for photographs.

Images are first tagged and sorted by topics, events, and location. The intelligent camera roll then highlights the best shot from each category.

Photos with a similar look are stacked and the picture with the highest aesthetic score is put on top. Scores can range from 0 to 100.

The detailed view shows different types of information. They include keywords and camera information such as aperture, shutter speed, and International Organization for Standardization (ISO) data.

After iPhone owners launch The Roll app small thumbnails of the handset's images are uploaded to the EyeEm server. The photos are analyzed and tagged, then the data is downloaded to The Roll app.

Meissner explains that the algorithm knows over 20,000 keywords. It adds two scores to each picture including a quality score and commercial value score for the fast-growing EyeEm Marketplace.

EyeEm Vision is the company's image recognition tech. It scores a handset's photos and has been trained via machine learning by analyzing millions of photos.

The key feature of The Roll is that the computer vision improves as time passes. In the future the company might use the standalone app to pull images that the company thinks should be submitted to Missions.   

The Roll is free and now available at Apple's App Store.

In related news, Microsoft recently updated its iOS version of Bing. The search engine app now includes image search using a new photograph taken in the app or a photo stored in the mobile device, according to VentureBeat.

Here's how to save videos to iOS Camera Roll:

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