The NBA All-Star is fast approaching and in line with this Nike along with the Jordan brand decided to throw in a series of activities. Along with this, Nike Jordan will also release new brands of sneakers and pop-up stores where shoppers will be treated to a one of a kind experience.
Nike will open up the Zoom City SNKRS Station at 348 Bowery in New York where new brands of Swoosh products will be presented, according to Complex. However, access to the pop-up store is only through RSVP and spots for Feb. 12 and Feb. 13 has been completely fill-up already.
For fans of the Nike Jordan brands, there are to pop-up store that the company will set-up to house its merchandise. One is in Manhattan at the Pearl Pavilion where customers can have the chance to test the brands newest set of sneakers and even had a chance to play at a pickup game. The other spot is in Brooklyn and the Jordan Brand pop-up store will be located on Flatbush Avenue.
Nike has also revealed its official sneaker for the 2015 NBA All-Star Game for superstars LeBron James, Kobe Bryant, Kevin Durant and Kyrie Irving. On Wednesday the company revealed a different series of shoes that will be worn by Jordan Brand players during the All-Star weekend, according to Bleacher Report.
Jordan Brand players who will participate during the All-Star weekend were Carmelo Anthony, LaMarcus Aldridge, Russel Westbrook, Chris Paul, Victor Oladipo and Cody Zeller.
The NBA All-Star Weekend will be held on Feb.13-15 and will be played at the Madison Square Garden and Barclays Center in New York.