Young Chinese travelers prefer to travel in high-end style, according to a recent study released by Marriot International and Hurun Research Institute.
The report indicated that the trend is more apparent with individuals born after 1980, also known as Generation Y. The average Chinese traveler spends around 420,000 yuan annually on travel expenses and an average of 220,000 yuan on shopping.
The young travelers' first choice for hotel accommodation would be the Ritz Carlton, followed by luxury hotel brands Four Seasons.
According to a report by the China National Tourism Association, many rich young travelers' top destinations of choice would be France, the U.S. and the Maldives.
The report released by Marriot and Hurun Research Institute stated that when in France, young Chinese globetrotters prefer the Park Hyatt or the Four Seasons George V Paris. When in New York, they prefer the St. Regis. They also frequently go to Asian destinations like Hong Kong, Yunan, Chiang Mai and the Philippines.
When in Hong Kong, young Chinese travelers would go to the Peninsula at Salisbury Road. Shangri-la Hotel would be the preference in Boracay, Philippines, and the Mandarin Hotel in Chiang Mai, Thailand. Chinese travelers are also frequent guests at the Banyan Tree Hotel at Lijiang, Yunan.
Chinese travelers have gotten flack in recent months for bad behavior. The Chinese National Travel Association released a list of 16 embarrassing tourists and were banned from air travel because of "uncivilized behavior." In spite of this, the global travel market still welcomes the influx of Chinese tourists because of the business that they bring to the travel market.
Chinese travelers go abroad every three months. In 2015, the total amount spent for traveling was $229 billion.