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Microsoft claims its new iOS smart photo app's superiority over Apple's

| Jul 31, 2016 03:07 PM EDT

Microsoft has launched a new smart photo app for iOS.

Microsoft, this week came up with a new intelligent smart camera and photo app for devices running on iOS called Microsoft Pix. This app employs the use of artificial intelligence to adjust photo settings in order to automatically enhance the quality of captured pictures. The company claims its app's superiority over Apple's camera app.

The app works on the iPhone 5s and newer models which runs on iOS 9.0 and newer versions. The company is also planning to come up with an android release soon. It's absurd, however, why the company which is claiming that its app is way ahead of Apple's own camera app, hasn't introduced Pix for Windows Phones.

Microsoft Pix takes a burst shots of before and after in order to obtain the very best image, similar to the way a burst of shots is taken in Apple's own camera app. The new app claims to be a step ahead of Apple's app as it intelligently goes through each shot to choose the best image, and itself deletes nugatory ones in order to save memory. The process usually ends up with the app leaving the user with three best Images to choose from.

Microsoft has termed the app as "people-centric," for a number of reasons. One of the reasons being its ability to focus on people and faces in a photograph by enhancing and adjusting the focus, color, and exposure to give optimum results. The app's algorithms is capable of detecting if a person has his/her eyes open or closed. It takes into account this factor too, when choosing the best photo from the lot.

"They are building this for people who aren't photographers but who like to take pictures - and would like to take better pictures - but don't want to take the time to learn what goes in to making better pictures," Reed Hoffman, a Kansas City-based photography consultant with the Nikon School of Photography who tested beta versions of Microsoft Pix, told the Macrumours.

Once a picture has been captured, the app even allows the user to filter back-and-forth between the original shot and the high-quality post-enhancement photo.

When in a picture interesting motion is detected, the app works akin to the way Apple's Live Photo feature in the iPhone 6s and 6s Plus functions. The app creates a live Image from the captured motion-based images, that loop an animation repeatedly rather than waiting for the user to begin their animation, like in Live Photos. There are other features in the app like automatic stabilization or "hyperlapse," syncing with Apple's Camera Roll, and an easy sharing option to social media directly from the app.

Users can try Microsoft Pix for free by downloading it from the App Store.

(Here is the link to the video)

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