"Moonlight Drawn By Clouds" stars Park Bo-Gum and Kim Yoo-Jung continues to make great wavelengths in the entertainment industry. Latest reports claimed the two ranked first and second, respectively, for brand power among actors from Aug. 13 to Sept. 14.
The "Reply 1988" actor took the first place with a recorded 6,998,700 points for participation index, 2,128,320 for media index, and 3,246,008 for communication index, according to the Korea Institute of Corporate Reputation, as cited by All Kpop. Park's overall brand value is 12,373,028.
Tailing him in second was the "Angry Mom" actress, whose total brand value was 8,325,552. Kim recorded a 4,802,600 participation index, a 1,697,472 media index, and a 1,825,480 communication index.
The Korea Institute of Corporate Reputation calculated a Hallyu star's reputation value mostly through consumer behavior. The analysis creates the brand index by weighing several categories including participation value, communication value, social value, media value and community value.
Currently, Park and Kim portray Crown Prince Lee Yeong and Hong Ra-On, respectively, in KBS 2TV's "Moonlight Drawn By Clouds." The historical drama, which premiered on Aug. 22, just surpassed the 20 percent rating milestone, ruling over the SBS historical drama "Scarlet Heart Ryeo" and MBC's "Monster."
Not long after "Moonlight Drawn By Clouds" reached the rating milestone, many viewers are pondering about whether Park's rating promise will happen as expected. It can be recalled that the actor had previously promised to hold a fan sign event in Gwanghwamun, while wearing a Korean traditional clothing Hanbok once the show hit the 20 percent viewership ratings.
Speaking before a group of local reporters on Sept. 12, Monday, Blossom Entertainment stated that nothing has been decided yet, as the rating milestone had only just been reached, Soompi reported. An unnamed source then claimed that it will be difficult to immediately fulfill the ratings promise, stressing that it might have to take place after the filming wraps up.
Check out KBS 2TV's "Moonlight Drawn By Clouds" below: