The recent drop in MacBook sales shows that MacBook fans are putting off laptop purchases, which analysts believe might be tied to the upcoming 2016 MacBook Pro. Since MacBook pro laptops have not received an update recently, Apple customers might be waiting for the latest model to be unveiled.
According to IDC's Worldwide Quarterly PC Tracker report, Apple has suffered a noticeable drop in Mac shipments, something that is likely related to the delay of the MacBook Pro update. The company shipped 4.4 million PCs in Q2 2016, compared to 2015's 4.8 million.
This represents an 8.3 percent drop in Mac sales from the same period last year. Its shipments also dropped from 2.1 million to 1.9 million.
According to MacWorld, the conclusion regarding the lack of MacBook Pro update is not biased. This is because other companies in the top five positions for both the United States and worldwide PC shipments posted superior year-on-year comparisons.
In fact, Dell, HP, Acer, and Lenovo, all experienced double-digit growth in the U.S. shipments. Lenovo, however, saw a small decline in sales in its worldwide shipments.
Apart from the knowledge that Mac fans are now waiting eagerly for the MacBook pro release, it is also important to note that Apple will likely do something to reawaken its sales. And this, undoubtedly, is to perform the update on its Pro lineup as soon as possible.
As per now, the 2016 MacBook Pro release date is unclear although analysts suggest that the specific launch time will fall in Q4. It will either take place in a single event or as a quiet update in the course of the week, just like it happened in April 2016 with the latest MacBook.
For the features, the upcoming MacBook Pro is expected to harbor a few changes, among them, the removal of the 3.5mm headphone jack, an OLED touch bar, touch ID power button, 4G cellular connectivity, and an Apple Pencil-compatible trackpad. Not much is expected to change in regard to the design although a source recently suggested that there will be a new gold model with a new hinge layout.
Notably, the MacBook Pro is expected to embrace a new family of sixth generation Skylake processors. No MacBook offers a Skylake chip at the moment, and that is why reports suggest that the new chips may be introduced in Apple's PCs.
Many of the expected specs are a result of rumors, and so fans need to take them with a grain of salt. Meanwhile, enthusiasts should keep their ears open for any word about the upcoming MacBook Pro from its manufacturer.
Here is one reason why apple's MacBook sales are dropping: