Hipsters and family members who love to capture photos will love the new Leica's Sofort Instant camera which is expected to go against the Fujifilm Instax Mini.
Those who do not want to navigate the complex options of DSLRs often just opt for point and shoot cameras. The Leica Sofort instant camera takes the step further as it can instantly .print the captured images, hence the name.
Unfortunately, Leica is not the first one to release such a camera. The company makes up with its various capture modes available on their camera that gives it edge over the competition.
Leica Sofort instant camera's Self-Portrait mode utilizes the small rectangular mirror in the font that allows users to check whether they are in frame and if they look glamorous, PC Magazine has learned. Users can also set a timer and other delayed setting options to suit their needs.
The camera also has an Automatic mode which considers the detected light to see whether the flash is needed or not. It will be the ultimate mode for users who do not want any more fuss in capturing the moment.
Users just use the Fujifilm Instax Mini film to fuel their photo needs. Leica wants the Sofort instant camera to compete with the Polaroid and Fujifilm cameras but the price could be a problem for the mainstream customers.
The Leica Sofort instant camera costs $300 and will be launched in November, WIRED reported. In comparison, the Polaroid Snap only costs $100 while the Fujifilm cameras cost even less but the features of the Leica Sofort could beat the odds.
Besides the Selfie and Automatic mode, the Leica Sofort also has Macro, Sports & Action and Party & People as additional modes. Leica Sofort instant camera features a 60mm lens with f/12.7 aperture and a shutter speed as slow as 1/8 and as fast as 1/400 so it can still be used for some amateur sports photography.
Reviews are expected to pour in on November when the Leica Sofort officially ships. Time will tell whether it would be more worth it than the Polaroid and Fujifilm instant camera competition.