The Beijing Automotive Industry Corporation (BAIC) is creating a good reputation in terms of after-sales servicing in Cairo, the capital of Egypt.
According to Michael Awad, a loyal customer of the Chinese automaker's personal sedan said that he wanted to buy a Senova vehicle following his brother's advice.
"My elder brother chose this car two years ago. The service center has been so supportive, so we bought another one. Now I am here to buy a third one," he said.
Awad added, "The service center receives us very well and does everything needed in the car no matter how slight (it is). My car has even received free oil and filter change here."
Customers enjoy the café that is found on the second floor of the store that has comfortable sofas and soft pillows. They can also enjoy watching shows on the large TV display.
Tarek Rafik, the manager of Senova service center, said, "The clients thought that a Chinese car will have an inexperienced and non-supportive service center. However, they have been surprised that we're one of the best service centers in Egypt regarding customer service and support."
Sales of BAIC vehicles are climbing annually. The company reported that sales range from 200,000 to 300,000 units per year. Market share of Chinese cars in Egypt was reported at 14 percent in 2014.
Vice chairman of BAIC group Wei Huacheng said that the increase in sales is due to the services they provide after the car has been purchased.
"Selling as many cars as possible is not enough. We also need to cater to customers' needs and provide satisfactory after-sale services," Wei said. "It is the only way to raise the profile of BAIC in Egypt."