African-American women spend over $7.5 billion in beauty products in the U.S every year. Many "Women in Color" video bloggers, or "WOC" video bloggers, as they are often called, have taken upon themselves to educate the black community when it comes to natural beauty and skin care. Many of them review beauty products to see which ones are good and which are not. Others just lead by example and provide tutorials on hair care and makeup.
Here is a list of famous WOC beauty gurus followed by hundreds of thousands of people online. They are a "must-follow" for brown women in need of beauty advice.
1. With over 520,000 subscribers, "Ms. Rosh Posh" offers viral makeup tutorials that she does with her daughter and friends. She is famous for her videos on highlighters and best glowing facades.
2. "Denise" features reviews and product breakdowns. Her channel Is also a destination for glam makeups and hair tutorials. She currently has over 55,000 subscribers with videos averaging 20,000 views each.
3. "Shayla" has a channel in Youtube with over 300,000 subscribers. She is also quite famous in Instagram for her makeup tutorials.
4. Alissa Ashly is known for her glittery and bright-colored makeup that she is easily able to pull off. She currently has over 400,000 subscribers in Youtube and her videos have an average of 1 million views each. She is known for her hair and makeup tutorials for all occasions.
5. Now with 331,822 subscribers and having garnered a total of 43 million views for all her videos, "MakeupDoll" continues to provide hair and makeup tutorials and everything in between.
6. Savannah Sylver is famous for her eye-catching makeup tutorials. She has over 170,000 subscribers and counting.
7. Trevani is a professional makeup artist whose channel is all about beauty, fashion and most of all, makeup. She is fairly new to Youtube and has gained over 9,000 subscribers so far.
8. Jennie Jenkins is also known as the "queen of smokey eyes" and has over 580,000 subscribers in Youtube. Her hair and makeup tutorials promises to deliver a "divine look" for the black women out there.