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Big Hit Entertainment boss looks back on BTS' meteoric rise, reveals secret of the group's popularity

| Nov 19, 2016 12:18 PM EST

BTS attends KCON 2014 - Day 2 at the Los Angeles Memorial Sports Arena on August 10, 2014 in Los Angeles, California.

It is no secret that BTS, also known as Bangtan Boys, is one of today's top Kpop idols across the globe. Recently, Big Hit Entertainment president Bang Si-Hyuk looks back on the boy band's meteoric rise in the entertainment industry.

In a sit-down interview with local newsoutlet X Sports News, as cited by Soompi, Bang talked about how BTS became a group. He revealed the first opportunity to plan BTS was leader Rap Monster. After seeing the latter rap, Bang thought about creating a hip hop group and gathered the current members.

Later, Bang believed BTS should not just be idols who do hip-hop, but rather individuals who can recount their own particular stories. He then wanted the group to not only compose and write lyrics, but also independently participate in producing and stage management.

"It's because they express contemporary stories that everyone can relate to," said Bang when asked about the key to BTS' popularity. "I think many people like them because they don't just have commonplace love songs."

Bang added BTS have one-of-a-kind voice that allows the listener to unravel worries, experienced through growth and the uneasiness of youth. He also clarified why the seven-member group is releasing their music through trilogies. Interestingly, it was unrealistic to put all of the stories BTS' wanted to tell in just one album.

It comes after Bang talked about his stance on BTS' debut in the United States. In a statement obtained by All Kpop, the producer said that actively preparing for the American music market would apparently be biting off more than what they can actually chew.

"A K-pop singer, gaining attention in America's mainstream market with the genre of K-pop and competing with American mainstream artists with the goal of making an official debut overseas is completely different from the start," he explained. "I think preparing an official debut overseas is yet excessive."

Check out the official music video for BTS' "Blood Sweat & Tears" here: 

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