Microsoft and Apple are in constant innovation and competition this year. However, it seems like Microsoft latest product line, Surface Book, may have outclassed and outsold Apple's new MacBook Pro in the last quarter of 2016.
With the launching of MacBook Pro months ago, there were mixed emotion among the crowds. Some were amazed by its so-called innovation, while others got used to what Apple has been offering lately. That is why with the arrival of the Surface product line from Microsoft, interest of tech savvies surged, thus resulting to sales increase for the company.
The tech-giant founded by Bill Gates claimed that November was "best month ever for consumer Surface sales." Apart from pre-orders and usual store sales, the company's Surface sales drastically increased during Black Friday deals on the Surface Pro 4, according to The Verge.
Aside from that, the company also cited the consumers' disappointment of the latest MacBook Pro offering. Moreover, the marketing strategy of the Redmond, Washington-based company owes a greater portion of their success over MacBooks through their "trade-in program."
Based on their official site, more people are switching from MacBooks to Surface than before, thanks to the combination of their trade-in program and the innovation of Surface product line. The company also acknowledged the latest reviews every now and then recommending Surface line over Apple's MacBooks as part of their success.
Alongside with the sales increase, Microsoft is also expanding their availability of the new Surface Book, for it will arrive next year in Austria, China, France, Germany, Hong Kong, Japan, Switzerland, and the UK.
Under those circumstances, Microsoft believed that they have done a good work this year. However, with a vague statement and the lack of sales numbers being provided, one cannot help but doubt the claim. Guess we would just have to wait and see for further updates and sale reporting Q1 of 2017.