Apple Inc. plans to launch its Music Streaming service this coming June during its Worldwide Developers Conference (WWDC) event this year. No official date has been mentioned as of yet, but word are out that the Music Streaming service will be unveiled this June.
It was previous reported that the said music service was planned to launch on the "Spring Forward" event this March. This music service is told to come up with "Beats-style" recommendation features and personalization capabilities too, according to Maine News Online.
Reports say that the delay was because of the departure of key employees in the division that handles the development of the music service. Apple was able to acquire the Beats Music for $3 billion in May 2013.
Apple is trying to make its services more attractive to potential users with better pricing. The first plan was to offer the music service rate at $7.99 per monthly subscription, which is $2 less than the competitors Spotify and Rdio's ongoing rates, Tech Crunch reported.
Besides the attractive rate offer, the other advantage that Apple has in this music streaming battle is its massive install base. Spotify recently hit 60 million users with 15 million paying ones, while Apple can push its service to all hundreds of millions iPhone, iPad, and iMac users worldwide. To add more, around 800 credit card users that the company has on file, credits to App Store and iTunes, where can be easily transformed into paying subscribers.
Apple got Jimmy Lovine, the industry superconnector, and they have been snapping up record label talent.