Samsung Electronics recently announced a major shift concerning health care devices. During the recent CES event, Samsung expressed their will to develop wearable healthcare devices over robots.
There has been a major announcement made by Samsung during the recent tech trade fair, marking their strong endeavor for the wearables. The company sees more growth potential of the wearable healthcare devices over hardware roles of robots.
"The roles of home robots recently introduced by home appliance companies can be realized by adding artificial intelligence (AI) to existing devices such as smartphones, TVs and IoT refrigerators," Business Korea quoted a senior representative of Samsung Electronics as saying. "Rather, we believe that health care based on wearable appliances has more future growth potential."
The company believes that they may be able to compete with the current leading brands in the wearable industry. Samsung is confident that they will be able to do well in such particular business industry, despite Apple's obvious dominance in the market.
The wearable industry, in comparison to the smartphone industry, has not been quite friendly with other brands in the market. Various known brands, including Motorola tried to persuade consumers with their latest offerings, but fell short.
The wearable industry remains to be one of the least appreciated market in a global context. Most people are unaware or not interested of the functionality of the wearable devices. Thus leading companies, like Motorola, to push off their wearable devices.
"Wearables do not have broad enough appeal for us to continue to build on it year after year," The Verge quoted the head of global product development at Moto Shakil Barkat as saying.
Now with the growing interest of Samsung to venture into a relatively challenging territory, a more distinct feature and approach is expected from the company. The lessons learned from other companies who fell short in the wearable industry and the company's previous experience with it may be of great help in realizing success.
Watch here below Samsung's previous wearable device: