A 2016 women's wealth management report by Ali Research has stated that the "She-Economy" has become an important part of the Chinese economy, especially in the Internet era, according to an article by Women of China.
"She-Economy" refers to the increasing economic power among Chinese women, particularly in the areas of financial management and spending. This has paved the way for Chinese women to re-establish their pivotal roles in the economy as both earners and spenders.
Chinese women are gradually shedding their traditional roles in favor of more modern sensibilities. Some have become assertive, taking charge of the family wealth or being more aggressive in their respective careers.
According to the report, 60 percent of women have taken it upon themselves to manage the wealth of their households. In addition, female income has risen by 63 percent, which experts believe is tied to the growing social status of women in Chinese society since the 1980s.
She-Economy and the Internet
The Internet plays a large part in the boom of the "She-Economy," as the World Wide Web has given Chinese women more avenues to expand their knowledge in financial management.
In a report conducted and released by TalkingData, it was stated that Internet financial services are a favorite among Chinese women. About 30 to 40 percent of women have invested their fortunes into such platforms, as they are convenient, with fewer restrictions and promises of a high profit.
Women have also shown a growing interest and potential in investment--a statement backed by data from the TalkingData report. It was revealed that women aged 30-60 and 70-89 invest 19,600 yuan more than their male counterparts.
Women born in and after the 1980s, however, were identified as the group most interested in wealth management.
The report also suggests that women are more cautious investors than men, preferring to focus on the liquidity and security of wealth management products.