With the popularity of the tvN fantasy series "Goblin," two of its lead stars namely Gong Yoo and Kim Go Eun topped the brand reputation chart for the month of January. Meanwhile, Park Bo Gum nabbed the third spot on the said list.
"Goblin," also known as "Guardian: The Lonely and Great God," was one of the popular TV dramas for the month of January. With impressive TV ratings and a hit soundtrack, the successful 16-episode run of the said tvN production further increased the popularity of its cast members such as Gong and Kim.
The two celebrities dominated the brand reputation chart for the month of January, according to data from the Korean Corporate Reputation Institute, as cited by OSEN. Tracking the brand data of South Korean stars, the said research organization measured and analyzed various data points such as media and social activities, communication and participation values, as well as consumer behavior.
For the period of Dec. 19, 2016 until January 20, Gong topped the said brand reputation list with a total reputation index level of nearly 7.2 million. The "Goblin" actor's co-star Kim landed at number two followed by "Moonlight Drawn by Clouds" star Park with brand reputation index levels of 7.1 million and 4.5 million, respectively.
Other celebrities who made the said chart included "Running Man" cast member Yoo Jae Suk at fourth place, while "Descendants of the Star" actor Song Joong Ki nabbed the fifth spot. Completing the bottom five of the said list's top ten are Jun Ji Hyun, Baek Jong Won, Kim Tae Hee, Kang Dong Won and Lee Min Ho.
In other news, Gong and Park were also identified as two of the hottest actors for the second half of 2016, according to a Good Data Corporation survey, as cited by All Kpop. The "Reply 1988" actor landed at first place with a total of 130,005 votes while the "Train to Busan" actor took the second spot followed by Lee Jong Suk with 107,596 and 86,569 votes, respectively.
Gong's drama "Goblin" aired its final episode on Jan. 14, but will release a two-episode special on Feb. 3 and Feb. 5 on tvN. Watch a teaser clip below: