BTS retained its top spot on a chart that tracks and measures a Kpop group's brand reputation. Given the seven-member boy band's rising popularity, the South Korean group even bested TWICE and EXO.
The South Korean septet was identified as the top Kpop group, in terms of brand reputation, for the period of Dec. 27, 2016 to Jan. 28. BTS reached an impressive score of 15,940,973 points, according to data from the Korean Business Research Institute, as cited by OSEN.
With a higher index score as compared to the said organization's December 2016 list, BTS' current brand reputation level increased 25.52 percent. In the previous month, the Kpop band only posted a score of 12,699,613 points.
A source from the said organization told OSEN that the seven-member boy band's participation in various South Korean variety programs helped to push BTS' brand reputation to a higher level. The band's upcoming world concert tour to promote their second studio album "Wings," as well as the Kpop group's numerous chart-topper tracks, also played a huge role in further boosting their popularity.
Meanwhile, TWICE nabbed the second place on the said brand reputation index, followed by EXO. The two Kpop groups each posted scores of 13,818,852 points and 13,605,851 points, respectively.
In other news, BTS will be one of the Kpop groups who will perform in the upcoming KCON festival in Mexico, according to Billboard. The said event will mark the first time that the annual Kpop festival and Korean culture convention will be held in a Latin American country. Earlier venues of the said event were held in the U.S., France, Japan and other countries.
Mexican Kpop lovers can also expect to see the stage performances of the boy band Astro, as well as MonstaX. Fans can start purchasing tickets for the said festival on Feb. 7, Tuesday.
BTS is expected to perform in one of the two-day KCON events to be held on March 17 and March 18. Watch a music clip from one of the Kpop group's hit tracks below: