According to a report, there is a growing number of Chinese companies that are gearing up for digital transformation of business activities associated with applying digital technology to all aspects of society. This is a move to improve digital customer solutions and boost engagement with consumers.
A quarterly report from January to March released by Hays, a global recruitment specialist, indicates that many Chinese companies will invest in technology in the first quarter of the year, and go on a hiring spree after the Spring Festival.
The report also indicated that companies will speed up their expansion in all areas of digital marketing and e-commerce. It predicted that there will be a big surge in China's digital transformation in 2017.
Simon Lance, the managing director of Hays in China, said: "Both domestic and foreign companies were aware of the role of e-commerce and digital marketing in economic growth, and the success of digital transformation would depend on the corporate sector's strategy for big data."
He added that over the last year, they've seen businesses go through growth cycles and manage disruptions in the marketplace.
"We continue to see a rise in the demand for such roles as consumer marketing and customer analytics, as the expanding drive to put the customer first and understand the customer continues," he added.
Dong Xu, a senior analyst at Analysys, a Beijing-based market research company, said, "It was of key importance for companies to analyze the value of digital clients and introduce and implement big data to increase revenues."
The report also noted that there is a possibility of a spike in the recruitment of developers during January to March, especially those with Oracle and Java skills.
The digital transformation process also continues to gain momentum internationally. According to a recent report by International Data Corporation, a well-known research firm, two-thirds of CEOs in Global 2000 enterprises will put digital transformation at the center of their corporate strategies by the end of 2017.