Chinese organizers of the Yin Yue V-Chart Award would hold the event on April 8 in Macau, not in mainland China. The reason behind their choice is to give Korean nominees an opportunity to attend the event.
In 2016, the event was held in Beijing. However, because of the ban on Hallyu and Korean entertainers due to the political issue between South Korea and China over the deployment of the THAAD missiles, the organizers decided to hold it in Macau which like Hong Kong is a special administrative region where different laws apply.
Victims of THAAD
The organizers do not want the event to become a victim of the China ban that has resulted in cancelled fan meets and endorsements, removal of Korean actors from Chinese TV and movie productions, ban on Korean content via streaming and prohibition on co-productions. The latest victim of the ban due to the THAAD missiles issue is the film “The Mask,” supposed to star Korean actor Ha Jung-woo and Chinese actress Zhang Ziyi, but the project was cancelled.
Korean Stars Attending Event
AllKPop reported that a representative from SM Entertainment confirmed Korean bands EXO, NCT 127 and NC Dream would attend the Yin Yue Tai-V Chart Awards. VIXX, T-ara and Sally, the Chinese member of Gugudan, who are not under SM Entertainment, would also attend the awards night.
Yin Yue Tai-V Chart, which started in July 2011, is one of the largest music video sharing sites in China. The founder opened the site after failure to find a music video he was searching. But when he found it, the site had too many advertisements. Unlike YouTube videos that are peppered with ads, music videos at Yin Yue Tai-V Chart – divided into five categories based on the region of the artist, namely mainland China, Hong Kong and Taiwan, Europe and U.S., Korea, and Japan – are advertisement-free.
In November 2015, Billboard, a leading music trending service provider, announced the launch of the first user-generated chart in China with Yin Yue Tai-V Chart which has more than 50 million registered users.