Chinese culture was in the spotlight following the premiere of popular children’s show "Boonie Bears" in Nairobi.
"Boonie Bears," a Chinese animated 3D film, is one of the most loved children’s programs. So far, the show has produced more than 400 episodes.
The show’s premiere in Kenya was "Boonie Bears" first broadcast in Africa. The film presented family-oriented substance for the youth with a unique combination of educational and entertaining content. It is seen to go a long way in cultivating Chinese and Kenyan cultures.
The China-Kenya inter-cultural relations have grown consistently said Judy Munyinyi, Information Secretary of the State Department of Broadcasting and Telecommunications in the Ministry of ICT, during the broadcast ceremony.
The deepening of ties has brought about popularity to Chinese TV films, dramas and movies. The shows have become an important cultural force in strengthening the relations between China and Kenya.
“China remains the country’s strategic partner and enhancing our cultural relations through broadcast content presents a unique platform to reach out to the majority of households thereby enabling our people to understand each other better for mutual economic and social benefits,” Munyinyi said.
According to Ma Li, Director General of International Cooperation Department in the State Administration of Press, Publication, Radio, Film and Television, television remains to be a powerful medium through which information is passed and disseminated across a wide range of audiences.
“The broadcast of 'Boonie Bears' in Kenya is significant in that the target audience is the young generation who once they are able to appreciate the value of our cultures will cement the inter-cultural relations between our Kenyan friends and Chinese people,” said Ma.
“At StarTimes, we are glad to have a platform that not only presents entertainment value but also informative content that facilitates better understanding between people from different nationalities. The broadcast of 'Boonie Bears' presents a new milestone in promoting inter-cultural relations between Kenya and China,” said Guo Ziqi, Vice President of StarTimes.
With "Boonie Bears" premiere in Nairobi, Chinese culture is promoted to Kenyans.