YouTube has developed so much since its launch 2005. From simply being a website that allows users to share video content across the globe, it is now also one of the best income-generating platforms for artists, vloggers and creators. Unfortunately for still-emerging personalities, YouTube has changed the rules for allowing advertisements on pages.
Page advertisements are one of the many methods by which YouTubers can gain money from the videos they post. This will be trickier now for new channels because they will be required to gain 10,000 lifetime views first before they can qualify for the YouTube Partner Program. Afterwards, YouTube will then evaluate if the channel is following the website's policies.
"After a creator hits 10k lifetime views on their channel, we'll review their activity against our policies," YouTube president of product management Ariel Bardin wrote in a blog post.
YouTube's new rule is a clamp down on fake channels and stolen content. There have been issues regarding stolen and inappropriate content on Twitter that forced major brands to pull out their advertisements from YouTube. Some brands, such as Tesco and McDonald's, removed their ads from YouTube after some were found to appear alongside extremist or homophobic content, The Telegraph reported.
Recently, YouTube has been launching measures to better police its website's content. Google has added a "Fact Check" feature in order to prevent the spread of fake news. Independent fact checking organizations will be allowed to rate the news as "true," "mostly false" and "pants on fire" to determine its credibility.
On the bright side, HIS senior analyst for advertising research Qingzhen Chen said it will not be difficult for content creators to get 10,000 views since YouTube caters to an audience of over one billion users.
"That's views not subscriptions - so even when people don't watch the whole video that's still considered a view," Chen explained.
Although YouTube des not publish the earnings video creators get from pre-roll ads, the 2014 New York Times report suggested that the average rate was $7.60 per 1,000 advert views, with YouTube taking a particular percentage.