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BT Is Back In The Mobile Market Business With 4G Data Plans

| Mar 25, 2015 10:16 AM EDT

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BT is now officially returning to the mobile market with several 4G subscriptions for its customers made available through EE's network.

After a 10-year hiatus on its mobile service, BT is targeting its SIM-only users with budget-friendly plans. The cheapest of which is at £5 ($7.4) for existing BT broadband customers and £10 ($14.9) for new customers.

BT is offering unlimited minutes and texts for its £25 plan, which also includes an ample 20GB 4G data cap.

Existing broadband customers are also entitled to add up to five of BTs discounted mobile plans in a single bill.

BT's new plans are particularly attractive for smartphone owners as it also entitles them to access more than five million Wi-Fi hotspots, according to Engadget. They are also entitled to free access to BT Sport, which allows consumers to watch Premier League football matches.

The U.K.-based mobile giant is still closing its deal to acquire EE for £12.5 billion from Deutsche Telekom and Orange. This reinforces BT as the biggest broadband provider in U.K. with more than 7.5 million registered consumers.

BT will still have to wait on the signatures of regulators to approve the acquisition, which is widely opposed by its rivals in the industry.

Meanwhile, Sky, the second biggest broadband provider in the U.K., announced that it is now planning to enter the mobile phone industry with a "quad-play" bundle that includes mobile, Internet, TV and landline phone, according to BBC. However, the service will only be launched in 2016.

Other BT rivals such as TalkTalk and Virgin Media also offer similar services, but their mobile data plans are limited to 3G.

A spokesman for TalkTalk, U.K.'s fourth biggest broadband provider, confirmed that the company will be offering 4G in the later part of the year.

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