App-install advertisements continue to gain tremendous amounts of profit for Twitter and Facebook, the Adweek reported. Now, Google wants to join the wagon.
Google, today, has rolled out two brand new tools that aim to make it easy for entrepreneurs to plug mobile applications.
Advertisers can now eend AdMob- the search engine's mobile application network which serves the ads for approximately 650, 000 apps, to its Display Network. The Display Network of Google powers mobile apps and sites for almost 2 million publishers like the weather.com and The New York Times. This will provide advertisers their much needed boost in getting hits for their ads.
Advertisers which have tested the mobile-app install ads on the GDN have increased their installations by around 28 percent; a significant improvement compared to when they solely used AdMob.
The California-based company, also, is rolling out its very own video advertisements that marketers could utilize to plug their applications. The ads are full-screen and pops-out with a tiny description, as well as, its rating in Apple's App Store and Google Play. When the ad is clicked, people will be automatically directed to the store where they could actually download the application.
Google's brand new formats are designed to keep up with the social networks that driven the mobile application install market, traditionally. In 2014, Facebook came up with their own video ads that allowed viewers to download applications. Tumblr and Twitter are offering similar apps, while Pinterest is pushing mobile application installs, the Ad Week reported.