AT&T is offering discounts on its GigaPower service in Cupertino, California for subscribers who allow the telecomm to fully see their Internet activities.
Their GigaPower service, which AT&T claims that it can allow users to legally download up to 25 songs in just under a second, is not yet available on some parts of the state. It also has a pretty expensive subscription price of $139 a month, but it can be discounted down to $110 if the user consents to the monitoring scheme.
AT&T will be using the data for their customized advertising business, according to IT Pro Portal. For instance, the company might send ads that contain coupons and discounts from nearby hamburger joints if the user was searching for tasty fast food.
GigaPower from AT&T promises up to 1Gb per second on download speeds. For the uninitiated, that is approximately 125 megabytes (MB) downloaded per second. Users will be able to download a 1080p HD movie in less than a minute.
AT&T launched the GigaPower service in Cupertino on Monday. Internet users in areas that are not covered with the ultrafast Google Fiber are expected to snap up the deal despite Google's broadband service being only $70, while AT&T's new offering starts at $110, according to CNET.
The GigaPower network is being planned to be spread to at least 21 major areas in the metro, following the recent launch in Austin, Texas, were AT&T's service starts at only $70 because of its competition with Google.
It remains to be seen whether people are willing to give up their privacy for the $29 discount from AT%T.