The late American actress Marilyn Monroe comes back to life as Chinese film producers partner with an American development and licensing company to create an animated version of the legend.
China's DMG Entertainment and Authentic Brands Group (ABG) based in New York named the animated character as "Mini Marilyn," which will be featured in films, TV, video games, mobile applications and live venue attractions.
DMG and ABG stated that Mini Marilyn will also serve as an agent for retail and other brand opportunities.
Jamie Salter, CEO and Chairman of ABG, explained that the animated character is inspired by one of Hollywood's "most enduring legend" Marilyn Monroe and is set to have a compelling charm as well as her extraordinary "blend of beauty, talent, and humor,” Variety reported.
The Chinese market is the major objective of Mini Marilyn.
In Febuary during the Lunar New Year holiday, the two companies gave a soft launch on Chinese microblogging site Sina Weibo and WeChat wherein the teaser received 16 million impressions, 300,000 video views and 10,000 comments, DMG reported.
According to The Hollywood Reporter, DMG is launching its official flagship store on Chinese e-commerce giant Taobao and social platform WeChat.
In April, the Chinese film production company also teamed up with Valiant Entertainment, a superhero publisher based in New York, for a movie, TV, publishing and licensing deal.
ABG, on the other hand, owns popular brands like Marilyn Monroe, Juicy Couture, Elvis Presley, Muhammad Ali, Prince Tennis, Tapout, Hickey Freeman, Judith Leiber and several others.
Marilyn Monroe is an award-winning American actress, model and singer, who became a woman's symbol after playing in numerous successful motion pictures in the 1950s and early 1960s.
Monroe won various awards including Best Actress (1960) and World Film Favorite Female Category (1953 and 1962) in the prestigious Golden Globe Awards.
The actress was married to James Doughtery, Joe DiMaggio and Arthur Miller. She died on Aug. 5, 1962, at the age of 36 due to barbiturate overdose.