At the Hong Kong International Film and TV Market held in March, prominent film producers from Hollywood and China revealed that more Chinese talents and elements will be involved in future Hollywood films.
According to the Hollywood producers, the strategy will further boost the potentiality of the Chinese market, which is now the second-largest film market in the world after the United States.
Some parts of many movies will be filmed in China, they added.
Independent producer Elizabeth Dell, who also heads the China Task Force formed by the Producers Guild of America, said as quoted by China Daily that their members show huge energy and interest in China as its film market is highly competitive.
Dell added that they have been receiving more request to join U.S. projects which are China-based or China-focused.
The organization, established last autumn, represents American television producers, film producers and new media, with a huge interest in the Chinese film market.
Canadian-American entertainment company Lions Gate Entertainment Corporation announced in March its co-financing agreement for a three-year movie co-production with Hunan TV & Broadcast Intermediary Co. Ltd., one of China's leading cultural media enterprises expanding its business in the cable network, media content, investment management, tourism and hotels.
"The Hunger Games" franchise, "The Breaking Dawn Part 2," and the "Divergent" series are some of the blockbuster films Lions Gate has produced.
According to China Daily, TIK Films, which is fully owned by Hunan TV, will subsidize one-quarter of Lions Gate's film production worth $1.5 billion.
"Gods of Egypt," "Now You See Me 2," "The Last Witch Hunter" and "Age of Adaline" are among the films to be co-produced by Lions Gate and Hunan TV.
On the other hand, Huayi Brothers Media Corporation, a film production company, record label and talent agency based in Beijing, has also formed a joint venture with the newly established film and television studio STX Entertainment, in which the total investment was allegedly $50 million. The venture aims to subsidize, produce and release new films.
American producer from Hollyluxe Entertainment Renee Hartmann, who is promoting a movie about Chinese students in the U.S., stated that the reason why American producers come to China is to show the Chinese people around Hollywood.
Another Hollyluxe Entertainment officer named Nicole Beckett added that they are looking for investors to bankroll in their movies and TV shows.
Just recently, during the 5th Beijing International Film Festival, DreamWorks Animation Studios, an American film production company, announced its plan to have a partnership with Chinese filmmakers and producers for the third franchise "Kung Fu Panda," a Chinese-inspired American film which includes various Chinese elements and talents, such as two of China's most famous celebrities, Jackie Chan and Lucy Liu.