A recent headphone teardown of the highly popular Beats by Dre Solo headphone revealed that it contain several pieces of metal in order to give it a more premium and heavy feel. The product teardown was made by Bolt prototype engineer Avery Louie.
Louie decided to make a documented teardown of the Beats headphone after the product was criticized for its apparent weight. Louie confirmed the speculation and found out that the pricy headphones contain blocks of metal embedded into it to give it more weight. According to Daily Mail, Louie claims that the Beats headphone he examined were cheaply made and was held together by glue instead of screws.
Louie estimated that the Beat headphones cost around $16.89 to be produced, according to CNet. However, the company sells it for $199.
Additionally, the company spends $7 for the packaging and it turns out that the speakers used on the headphones only costs $1 each.
Louie said, "This is the power of brand; Dr. Dre and Jimmy Lovine have leveraged their personal backgrounds and a sleek design to launch a remarkable brand that's become fundamental to music pop culture."
In the past, headphones created by Beats have been criticized for its reliance on marketing strategies rather than creating a more substantial product. Beats headphones are endorsed by some of the biggest names in popular media including hip-hop moguls like Dr. Dre and sports titan like LeBron James. It is this tie-up to popular culture that made Beats one of the quintessential headphones in recent years.
It is important to note that Louie used Beats by Dre Solo headphone for his research. The newer Beats Solo 2 headphones are manufactured by a different company.