Facebook and Google have grown and diversified in the last few years while nine-year-old Twitter faces a lingering growth, presumably caused by its sophisticated features.
Twitter's main attribute which allows tweeps to post a 140-character tweet and be followed by friends and strangers has attracted the hip and trendy individuals like celebrities, fanatics, media outlets, and vain people. But for the social media network to catch up with Facebook and Google, it needs reach out to a broader market by developing simpler features and benefits.
People in their 50s can understand what it means if one likes someone's post on Facebook, but they can hardly comprehend what happens if someone hashtags a person, CNET explained.
The number of people who log-in to Twitter monthly tops 302 million, a fraction of Facebook's 1.4 Billion active users as of March.
Rubbing salt to the injury, Twitter Chief Financial Officer Anthony Noto told the investors not to expect a major leap in the near future until the platform had evolved into a less sophisticated and more meaningful website.
The investors had responded to the warning. The tech company's shares plunged to $28.69 in the median trading hours. At closing, shares had fallen 5.6 percent to $29.30, the lowest since May 2014, Forbes reported.
Currently, Twitter is seeking a new Chief Executive Officer who will determine the direction of the struggling social media giant.
The chosen one will fill in the shoes of interim CEO Jack Dorsey, a co-founder of the company who's also the chief of Square, a mobile-payments company he founded after leaving Twitter. The new CEO will also have to appease investors.