It’s been eight years since British author J.K. Rowling wrapped up the tale of bespectacled boy wizard Harry Potter in “Harry Potter of the Deathly Hallows.” The movie adaptations of the books, on the other hand, were concluded almost four years ago, but Harry Potter’s magic remains as spellbinding in China today.
The spell the book and movie franchise has cast on China is evident, as Chinese Potterphiles all dressed in costumes attended a bash to celebrate the 15th anniversary of the series' arrival in the country.
Die-hard fans also celebrated the 50th birthday of J.K. Rowling and Harry Potter's 35th in the party organized by People's Literature Publishing House (PLPH).
"I didn't expect the series would be so popular in China. It's a miracle," said Wang Ruiqin, the editor of the "Harry Potter" series' Chinese edition.
The story of Harry Potter and his friends has affected a generation not just in China, but all over the globe. Aside from children, adults showed up to the party to celebrate. Among them is 27-year-old "super Potterphile" Lin Pin, a doctoral student at Peking University specializing in literature. He has written numerous essays on Potter.
"I adore Harry. I study him and to be like him."
The Potter series has also made J.K. Rowling beloved by fans, earning her the nickname "Luo Shen" or "Aunt Rowling" among many enthusiasts.
The annual bestseller has also contributed to the boost of the development of children's literature in China since it arrived on Chinese shores.
"Chinese children's literature didn't take off until 15 years ago," said senior publisher Yan Xiaoli. "Harry Potter broadened the horizons of Chinese writers and parents. They got to know what children really like to read. Meanwhile, publishers began to pay attention to outstanding books overseas."
Yan also attributed the increase of children's authors and publishers to the Harry Potter phenomenon in the country, adding that ancient Chinese fairy tales were given a new spin by blending magic elements.
The "Harry Potter" series has sold more than 16 million copies nationwide, according to PLPH.