Social network giant Facebook recently announced its plans to integrate live video streaming into its offered services. While this poses several interesting features for millions of Facebook users, the plan threatens to grab the attention of the Internet away from smaller players like Meerkat and Periscope.
According to Tech Crunch, prior to the Meerkat and Periscope's rise to fame Facebook has been quietly working on its own live streaming service called Live. The report added that the service will be integrated as part of the Mentions app.
The Mentions app is an exclusive service only available to celebrities with verified official Page.
The Live service was launched on Aug. 5. The service allow broadcasters to instantly engage in live video stream to Facebook users. The app has an option that let users watch broadcasts in real-time and the option to send comments that appear on the broadcaster's screen at the same time.
Real time video streams are shown in the News Feed section of people who Like a certain broadcaster's Page. The new live video stream app is completely different from the Facebook Live interview series.
Recently the Twitter-owned live video streaming app Periscope announced that it has reached the two million mark of active daily users. With Facebook already edging on the horizon, Periscope will have to introduce newer features in order to keep its users from migrating to other services.
Currently, Periscope holds the ninth place as the most popular social network app in Apple App Store. According to The Wall Street Journal, a study made by Cisco Systems showed that consumer video will be responsible for 80 percent of all Internet traffic by 2019. This massive consumer potential is what Facebook, Periscope and other live video streaming content provider wants to tap in order to stay on top of the Internet food chain.