In order to raise awareness for the safety of Chinese mothers and babies, a campaign entitled the "Jingdong Maternal-Infant Care Foundation" was launched on Sept. 6 to raise the necessary funds.
Qin Guoying, vice president and secretary-general of the China Women's Development Foundation (CWDF), was present in the opening ceremony while receiving a donation of 1 million yuan ($157,000) from JD.com, one of China's successful online shops. The funds are expected to be used for various charitable endeavors, such as the promotion of seat belt and child safety education.
Zhang Jianmin, vice secretary-general of CWDF, stated that child safety went hand in hand with the overall development of the country.
According Feng Yi, president of the JD marketing department, consumers can expect nothing but a high level of satisfaction as he promises to interact with buyers and cooperate in the enhancement of child safety and reduction in traffic deaths among children.
In a special report released in July 2013 entitled "The Feasibility of China's Mandatory Use of Children's Safety Seats," the China Automobile Technology and Research Center showed that only 5 percent of the population in the country make use of child car seats. This is a significant contrast to the European Union's, which is close to 95 percent.
Annually, 18,500 children die from car crashes in China, making it the leading cause of death among kids aged 3-14 years old.
In addition, the report posits that special child car seats can reduce the casualty number for infants by 71 percent. Booster seats can also mitigate the risk for serious injury by 45 percent for children between the ages of 4 and 8 years old.