A journey through tourist destinations of Yushu Tibetan Autonomous Prefecture in Qinghai Province, jointly held by the Yushu government and the Chinese club Jeep Rangers, will commence during this year's National Day holiday week, beginning Oct 1.
There are around 300 Jeep owners who have signed up for the event.
Around 80 percent of the motorists will be traversing roads and highways to Tibet for three days, while 20 percent, including invited scientists, will go off track to explore Yushu's Zadoi County to Nyainrong County in Tibet.
Participants will spend five days getting across Yushu's Sanjiangyuan area to the Tibet Autonomous Region on five routes to explore exotic vistas.
Among the highlights of the trip are glaciers, snow mountains, snow leopards, old trees and Danxia landform featuring red sandstone and geologic formations.
Increasing public knowledge of Sanjiangyuan, protecting China's great rivers and promoting Yushu's tourism resources are among the purpose of the event, the organizers said.
Sanjiangyuan is the origin of China's three major waterways: Yellow River, Yangtze River and Lancang River.
Yushu attracted 382,000 tourists in the first eight months, up 54 percent as compared with the same period last year, with the prefecture raking in $29.8 million in the same period, up 37.6 percent, said the Yushu tourism bureau.
The number of daily flights to Yushu peaked at 11 during a five-day horse racing festival held in late July.
Yushu, with its 500 tourist attractions, is eager to introduce itself to the world, said La Maocuo, a local tourism official.
On top of the Jeep event, Yushu officials are organizing counterparts in Nepal and Myanmar about organizing self-drive trips.