The Korean giant Samsung continue its tirade against the American multinational brand Apple through its social media and television advertisements.
In Samsung's new lineup of commercials, the said company riffed off the tagline of Apple's series of advertisements. According to BGR, the new Samsung ads chose the statement "It's not a phone, it's a Galaxy"for their brand's commercials which echoes Apple's "If it's not an iPhone, it's not an iPhone" advertising campaign.
For some viewers, the said advertisements of Samsung focused on wireless charging and phone customization with emphasis on mobile payments. The "Samsung Pay", the Korean company's online paying scheme, is also available in the California-based company's premium phones, but is only limited to a number of stores.
In the advantage of the Korean-based brand, "Galaxy Note 5" and "S6" smartphones have a chance to offer its paying systems to retail stores. In addition, it was emphasized in the said commercial that Samsung Pay works at a lot of stores than other mobile payment services.
In Twitter, the Asian company posted the "Galaxy S6" phone's specifications that could go against the features provided by "iPhone 6" and "Apple's Pencil". According to TechnoBuffalo, Samsung asked the Apple's smartphone assistant "Siri" about its comment on the company's new smartphone in one of its promotional posts.
In addition, the Korean brand also placed a hashtag of #6MonthsInsteadof3 to compare its six free months of "Google Play Music" to the American company's three-month offer. Samsung also placed a hashtag of #SoundsFamiliar to its post regarding their previous "S-Pen" product.
Regardless of Samsung's continuous bashing, fans and critics still asserted that Apple often strikes a chord in terms of product developments such as the mobile paying system.