A report by the Want China Times citing the China e-Business Research Center stated that China’s e-commerce sector is set to enter a prosperous phase as more and more online consumers fix their focus on quality goods and services.
In the first half of 2015, e-commerce transactions amounted to 7.63 trillion yuan ($1.20 trillion).
Complementing the figure is the increase in the number of online shoppers by 19.1 percent, which translates to 417 million people, during the first six months of 2015.
The WCT report also credits the widespread availability of Internet connectivity and the ever-increasing popularity of Internet-dependent products as one of the main factors contributing to the significant rise online transactions in the country. The effects of the trend have even reached the nation's delivery service and are now influencing certain government policies.
Observers note that although the development is largely seen as a further encouragement of online transactions, regulators and operators must remain vigilant against counterfeit goods and products of subpar quality, which are a common sighting in numerous Chinese shopping sites.
As authorities crack down on illicit sellers, the development will help discourage the marketing of poor-quality merchandise.
Furthermore, e-commerce firms are exerting efforts to foster a safe and credible online shopping environment in order to maintain their appeal and competitiveness in the market.
About 10 operators, which include Alibaba, JD.com and Sunning, have already agreed on implementing new policies to address the issue.
The guidelines also assure protection for customers against delay in delivery and sale of defective items.