Google introduced a plan on October 7, Wednesday to make mobile Internet speed incredibly faster by monitoring news stories and visitors to sites. The California-based search titan said that very slow downloads to mobile phones or tablet computers are causing news outlets to lose content readers and ad revenue. It is using its new Accelerated Mobile Pages (AMP) tech with social networks such as Twitter, Pinterest, and LinkedIn to load Web pages instantly.
Google's money-making system is based on online ad revenue. Meanwhile, today's on-the-go lifestyles have boosted the popularity of apps that avoid Internet use.
The big issue is that when smartphone owners choose walled options including Facebook Instant Articles and Apple News, it is bad news for Google. It earns no advertising revenue.
AMP is Google's newly-introduced project. It hopes to greatly improve how mobile pages are shown.
David Besbris is Google's Search vice president. He explained that today people consume a huge amount of news on their smartphones.
Publishers globally use the mobile Internet to reach such readers. However, Google News head Richard Gingras explained that any web page loading that is not instant shows a drop in engagement, according to Tech Crunch.
AMP is developed to load news stories instantly rather than in seconds. It also displays ads using methods that do not slow down the process.
AMP tech is free and also open-source. In other words any Web publisher can use and experiment with it.
Google is using AMP to join forces with 30 publishes, including the Wall Street Journal, BBC, and Financial Times, according to Hindustan Times. It will also be used in Google News.
Many new apps are trying to draw in news readers and the ad revenue that follows. They include Apple News in iOS 9, and Facebook's Instant Articles.