Taiwan's 9th Cross-Strait Travel fair offers mainland China and Taiwan the chance to display an array of market tourism and numerous tourist attractions in a four-day affair that commenced on Friday.
Around 650 tourism operators and officials from all over China gather together to exhibit their country's most astonishing tourist attractions in 237 booths set up during the fair that began Nov. 7 in Beijing.
During the fair which was first introduced in 2006, several cultural performances including dances and martial arts demonstrations are presented by artists from both Taiwan and China.
Organizers also conduct briefings where exhibitors are able to make their tourism products known to the public.
Promotion materials such as flyers and leaflets promoting scenic tourist spots as well as especially designed travel routes from Taiwan to China will also be handed out during the affair.
"The fair has served as a platform for us to have face-to-face communication with our Taiwan clients. As long as we're well aware of their need and expectation, quality service can be provided," Suzhou Tourist Administration Deputy Director Xu Weirong explained.
Ties between the two countries seem to be intact amid Taiwanese President Ma Ying-jeou's rejection of mainland's unification plan that would entail annexing Taipei in Beijing's "one country, two systems" solution.
The two had been close partners and significant source of tourism to each other over the past years, with Taiwanese tourists making a total of 3.97 million visits to the mainland between January and September this year, while mainland Chinese visited them back 2.39 million times.