Lenovo Group Ltd., the largest PC maker in the world, has launched two convertible laptops and a tablet on Monday as part of its Yoga line. The effort to resuscitate demand for personal computers amid a growing market preference for mobile devices, according to a report by China Internet Information Center.
Lenovo's Yoga line of laptops, launched in 2012, was designed to cater to customers who want the best of both a laptop and a tablet, as the increasing popularity of tablets and smartphones have helped cause a slight drop in PC sales.
The Monday launch included two laptops with keyboards that can either be folded or detached, as well as a Yoga tablet.
Yang Yuanqing, Lenovo's CEO, said on Monday that the PC market, currently valued at $200 billion, can still grow because several of its features can not be replaced by mobile devices.
"I'm still optimistic about the PC market. There is still a lot of investment going into improving the PC's user experience and to stay relevant, manufacturers need to be committed to innovation," said Yang.
Yang added that while Lenovo is already the world's largest PC maker, it still aims to increase its market share.
Lenovo also has a global market share of 6.3 percent for tablets, making it the world's third-largest tablet maker.
The company also claims that it is the fourth-largest smartphone maker worldwide, as of September.
According to a report by BBC, Lenovo reported a net loss of $714 million for the second quarter of this year, which the company attributed to restructuring costs.