Electronic Arts (EA) is planning to make to expand into Assassin's Creed-style "gigantic action" genre.
EA’s CFO Blake Jorgensen announced the company’s plans at the UBS Global Technology Conference. EA hired Jade Raymond, a Producer for the Assassin’s Creed franchise at Ubisoft and has set to creating a studio in Montreal for her to make an open world game, according to Gamespot.
The new studio that Jorgensen referenced is Motive Studios. Raymond is heading up the team and is working on both Visceral Games' new Star Wars game and something brand new. EA COO Peter Moore said earlier this year that Raymond will help the company to build new IP. The Motive Studios says that Raymond, as her new role, is excited to bring new ideas to life.
Raymond left Ubisoft Toronto last October 2014 and joined EA in July 2015 to found new studio, IGN reported. During her ten years at Ubisoft, founding member Raymond produced the first Assassin's Creed game and served as executive producer on Assassin's Creed 2, Tom Clancy's Splinter Cell Blacklist and Watch Dogs.
Jorgensen said that the company has never operated in the largest genre of gaming, which in this case is action genre. They are after Assassin’s Creed-style games; more open-world, more single-play versus multiplayer. Both the company and Raymond are excited on a new journey of creating action games.
Ubisoft’s Assassin’s Creed franchise has been going on for years now and has been on an annual release cycle. So far it seems to be one of the company’s best selling franchises to date, which is probably why they have opted for an annual release.